Karlheinz Kögel and Jürgen Schrempp congratulating Nelson Mandela.
Singing enthusiastically for Mandela.
Afrikanischer Chor
The German Media Prize was founded by Media Control in 1992.
Deutscher Medienpreis
Jürgen Schrempp gave the tribute for "Madiba" as Mandela is affectionately known.
Laudator Schrempp
The international German Media Prize award ceremony takes place every year in Baden-Baden.
In Baden-Baden
The Nobel Peace Prize winner gave an emotional speech.
Medienpreis 1998
Other former award recipients have included Helmut Kohl, François Mitterrand and Yitzhak Rabin.
Medienpreis 1998
Initiator Karlheinz Kögel (left) with Nelson Mandela.
Nelson Mandela
Later: Mandela and his wife Graca Machel together with former Chancellor Gerhard Schröder.
zu Tisch...
Baden-Baden, 1998: 80-year-old Mandela called for government leaders worldwide to implement more-tolerant policy.
South African chorus in traditional dress singing the National Anthem.
Afrikanischer Chor



The German Media Prize was founded in 1992 by the Media Control research center as an award that cuts across all political interests and media conglomerates to honor public figures who have made their mark in society or politics over the course of a year.


The award-winner is chosen by a jury consisting of chief editors of leading German newspapers and magazines. The list of nominees for the survey is compiled by the unbiased Media Control research center together with an advisory group.


On January 28, 1999, the German Media Prize was awarded to Nelson Mandela 

in Baden-Baden because, according to the jury, he had taken "a firm stand against oppression and in favor of equal rights for people with different skin colors."


The speech in honor of the award-winner was delivered by Jürgen Schrempp. In his speech, he recognized the decades-long battle fought by the Nobel Peace Prize recipient for freedom and human rights. Mandela was one of the “outstanding figures of the century that is coming to an end, a man of peace and reconciliation," said the former CEO of Daimler/Chrysler AG.


In his acceptance speech, Mandela, who was 80 at the time, called upon heads of state around the world to pursue a policy of tolerance. The Media Prize, he said, is a “great honor” for him.



Mandela cartoons: 20 years of freedom!




Jürgen Schrempp on Nelson Mandela

46664 was Mandela’s prisoner number. Today it represents the global campaign against HIV/AIDS.