“Never gray – always black or white.” That was the motto of Jürgen E. Schrempp. Schrempp has overcome many challenges throughout his career. In doing so, he has been able to rely on his extensive international experience, willingness to take risks and flexibility. Those who know him describe Schrempp as a likable and congenial man with an engaging manner who has a highly valued view on matters, a keen sense of humor and an unshakeable sense of loyalty. He owes his indisputable success to these characteristics.

Jürgen Schrempp celebrating his 40th anniversary with Daimler.
Schrempp is also a passionate cigar smoker.
Schrempp led the Daimler Group for 10 years. He was considered the intellectual father of its expansion strategy, which culminated in the 1998 merger with Chrysler.
Presentation of David Waller´s book: Die Stunde des Strategen: Jürgen Schrempp und der DaimlerChrysler Deal.
Political network: Colin Powell, former US Secretary of state during the first term of President George W. Bush.
Sean Connery – the ultimate “007”.
CEO of Chrysler, Robert Eaton with Jürgen Schrempp.
Perfect advice: Niki Lauda explains to Schrempp how to control the Formula 1 in a curve.
A piece of history: the Daimler-Benz factory in Baden-Württemberg, 1958.
Former Chancellor Gerhard Schröder and Jürgen Schrempp.
Schrempp on his wife Lydia: “… and she is my closest friend.”
Schrempp and Former Mitsubishi CEO Katsuhiko Kawasoe in 2000.
Otto Schilly, former Federal Minister of the Interior and Schrempp.
Jürgen Schrempp and Jürgen Hubbert, memeber of the Board of DaimlerChrysler Ag until 2005.
Richard Grasso, Robert Eaton, Jürgen Schrempp and Wall Street President William Johnston at the NYSE in November 1998.

Jürgen E. Schrempp served as Chairman of the Board of Management of Daimler-Benz AG / DaimlerChrysler AG until 2005. He served as President of Mercedes-Benz South Africa, President of Euclid, USA, as well as Chairman of the Board of Management of Daimler-Benz Aerospace.

Schrempp spent much of his 45-year career at Daimler steering the Group’s businesses in Europe, the USA and South Africa.

He started in the International Service Department at the Head Office of Daimler in Stuttgart after graduating as Engineer.

Subsequently he was posted to South Africa with Mercedes-Benz. As head of customer service he was responsible for the country wide service organisation and appointed Board Member responsible for engineering.

He then moved to the United States where he served as president of Euclid Inc., overseeing the successful restructuring of the Daimler-Benz AG subsidiary in Cleveland, Ohio, followed by the sale of this US off highway truck company.

He returned to South Africa in 1985 as president of Mercedes-Benz of South Africa. Even at that early stage he campaigned for the abolition of apartheid.

He was called back to Germany to become Director worldwide sales & marketing of Commercial Vehicles; later appointed to the Board.

With the strategic decision of the Board to enter the aerospace business he structured the various parts in Germany in one company – first Deutsche Aerospace and then Daimler Aerospace.

With this strong position, he was able together with French industrialist Jean-Luc Lagardère, to form the European aerospace company EADS, today AIRBUS.

The new group immediately became the world´s second largest aerospace company, whose establishment was considered an important milestone in Europe´s competition with United States.

After becoming chairman of the management of the board of Daimler, he was instrumental in the merger with Chrysler, the majority acquisition of Mitsubishi and the equity participation in Hyundai. This “Three Pillars” strategy, to expand the reach of Daimler-Benz into the major global markets and benefit from economies of scale, particularly as far as the development of new technologies were concerned, was after his departure abandoned.

He retired on his request after 45 years with the company, 17 years on the board of which he served ten years as chairman of the executive board.


Hilmar Kopper, Supervisory Board Chairman of DaimlerChryslerAG (from 1998 to 2007).

Iron Mineral Beneficiation Services (IMBS) is a South African company focused on the production of metallic iron units. IMBS has developed Finesmelt™, a cost efficient technology capable of processing fine and superfine iron ore in an environmentally friendly manner.

Jürgen E. Schrempp is Chairman of the Board of Directors and Shareholders.


Sealing the deal: Robert Eaton and Jürgen Schrempp during the DaimlerChrysler merger.
Jürgen Schrempp meeting H. E. Faure E. Gnassingabe, President of Togo (right) and Sir Sam Jonah of Ghana (left) in Togo, March 2011.
1992: negotiations between Fokker and DASA. From left: Dr. Manfred Bischoff, Eril Jan Nederkoorn and Prof. Schrempp.
Courage and adventure: Schrempp flying the Eurofighter.
Looking forward to the future of South Africa full of hope: Nelson Mandela and Jürgen Schrempp.
Schrempp received the Brazilian National Order of the Southern Cross, awarded by Brazilian Foreign Minister Luiz Felipe Lampreia.
Schrempp was Chairman of the Boards of Directors and Shareholders of the Company IMBS, South Africa.
Hilmar Kopper, Chairman of the Supervisory Board of Daimler-Benz AG from 1998 to 2007.
Sir Sam Jonah, Jürgen Schrempp, John Beachy Head and Alexander Grubman.
George Bush Sr. (former US President) and Katsuhiko Kawasoe (former CEO of Mitsubishi).
Kgalema Motlanthe was President of SA between 2008 and 2009.
Mario Illien, founder of Ilmor Energeering Limited, with Schrempp at the GP in 2005.
Schrempp with Minister Wieczorek-Zeul and Muhammad Yunus, founder of Microloans.
2006 Bambi Awards: Lydia Schrempp with her husband Jürgen.
Dinner with former Chancellor of Germany Helmut Kohl.
Alexander Haig (right) served as United States Secretary of State under President Reagan and White House Chief of Staff under Presidents Nixon and Ford.


Jürgen E. Schrempp was born in Freiburg im Breisgau, Germany on September 15, 1944. His father was running the administration of the university Freiburg, his mother was a Housewife. Jürgen Schrempp went to high school “Rotteck Gymnasium” in Freiburg.

After an apprenticeship as car mechanic at Daimler-Benz, he studied mechanical engineering at the University of Applied Science in Offenburg, Germany. He graduated with a degree (Bachelor; Diplom Ingenieur) in engineering. He financed his study by playing trumpet in a band. He also has had various jobs to support his living, like armed guard at a camping place in France, scaffolding builder, floor installers, sewer cleaner, brick builder.


Schrempp currently resides in Munich. He is married to Lydia; the couple has two children. He has two sons from his previous marriage.

The life of Jürgen E. Schrempp in figures

Prof. Dr. h. c. Jürgen E. Schrempp

P.O. Box 200651
80006 Munich

© Jürgen E. Schrempp 2021